Policy & Regulation

provider

the company that builds an AI system or sells it under its own name

Under the EU AI Act, a provider develops an AI system, or has it developed, and offers it under its own name or trademark. This holds whether it is paid or free. Providers carry the duties built into the product itself. A company outside the EU can still be a provider if its system is used there.

Think of it as

Like the manufacturer whose name is on the box, responsible for what is built in.